Epic Games is determined to challenge the duopoly established by Google and Apple in the digital storefront market for mobile devices. Recently, Tim Sweeney’s company announced a significant shift in the distribution and availability of its popular Battle Royale game, Fortnite, and other content.
Epic Announces New Mobile Distribution Strategy
In an official post on its website, Epic Games revealed a new strategy for distributing its games on mobile devices. The company has decided to end partnerships with digital stores it considers “rent-seekers,” as well as those platforms that, while not problematic, offer special treatment. The goal is to make the Epic Games Store directly accessible to users, eliminating intermediaries and digital tolls. As part of this strategy, Fortnite will be removed from certain platforms due to the end of these agreements.
Additionally, Epic Games celebrates that, thanks to new regulations in the European Union, Fortnite will soon be available for iOS, promoting competition in the digital market. The company also announced the global launch of the Epic Games Store, allowing for more direct and intermediary-free distribution.
Epic Games to Have Its Own Distribution Media and Alternative Options for Developers
Epic Games promises an attractive deal for developers in its digital store. The company has long advocated for digital stores to compete fairly on iOS and Android. With the progress of regulations in Europe, similar laws in the UK and Japan, regulatory investigations worldwide, and the victory in the Epic vs Google lawsuit in the United States, Epic sees an opportunity to offer developers a beneficial proposition in its store. The company is committed to supporting other stores that strive to offer fair conditions for developers.
Finally, Epic Games announced that Fortnite will be removed from the Samsung Galaxy Store. This decision is a protest against Samsung’s anticompetitive stance of blocking sideloading by default on Samsung Android devices, as well as a response to revelations made during the Epic vs Google lawsuit in the US.
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